Nike wins over political moderates with new Kaepernick TV ad

By Ashwini AnburajanValerie Coffman, and James Slezak

Nike’s ad featuring Colin Kaepernick did more than just reignite political passions and the ire of President Trump. It positively changed the minds of political moderates and even some conservatives on issues of racial equality, according to new research from Swayable, and increased their favorability towards the brand at the same time.

[read more on Medium]

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